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Social Media and Email Strategist (Internship)
The StyeQ mission is to make self-care accessible anywhere at any time.
StyleQ is looking for a creative, entrepreneurial, and whip-smart Social Media Strategist to join its team. Reporting to the CEO, this position will set strategy for and create content for our Social Media channels, build the StyleQ brand and voice across a few different social media accounts, grow the StyleQ community, and drive app subscription and booking revenue from social. Success in this role requires a unique voice, excellent customer instincts, an ability to define insights-driven strategy from scratch, and a keen eye for compelling and innovative content. Above all, this is an opportunity for the right candidate to make a meaningful contribution to building a fast-growing start-up.
Some things you’ll be doing:
Social Strategy & Content Creation
Develop and execute a monthly content calendar for 2-3 social media accounts that tell the brand story in our aesthetic and voice, and creates brand relevance following quarterly Objectives Key Roles.
Leverage trending moments on social regularly to drive audience growth, create brand moments, and keep us top of mind.
Execute branded programs on Instagram, working closely with the founder.
Identify valuable new audiences we’ve yet to capture, and acquire them via partnerships, targeted content, or other methods.
Partner with talent lead on execution of social influencer and StyleQ Professional and Industry champion campaigns; proactively pitch new talent and concepts to expand this program’s reach.
Copywriting & Brand Voice
Continue to develop a brand voice on the StyleQ blog, social media, and create best practices for different types of initiatives (i.e. content distribution vs. conversion campaigns).
Own all copywriting for paid social campaigns; assist with email marketing copy as needed.
Nurture community through continuous dialogue and engagement.
Partner with founders to manage and respond to user feedback; stay abreast of trends and ideas the StyleQ community is interested in.
Curate user-generated content to support brand, community, events, and other business initiatives.
Implement a proactive process for capturing loyal customer online reviews from Social Media Accounts.
Reporting & Insights
Manage reporting of weekly follower growth pacing, as well as analysis of content performance across Instagram accounts.
Maintain an Instagram trends monthly report that looks at quantitative and qualitative data and predicts trends, and keeps the wider Growth and Marketing teams informed.
Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction.
Some things you need to have:
Compelling storytelling abilities and a passion for creating content on Instagram.
A sense of humor that translates to social media content.
A habit of staying in tune with current news, pop culture, and a passion for supporting women.
Experience programming a broad swath of content across Instagram—scheduling, optimizing, testing, and repackaging.
First-person social media experience and a willingness to be on camera.
Experience developing timely social marketing campaigns, with an eye for what drives conversion.
Excellent verbal and written communication skills, and a keen eye for grammar and spelling.
Obsessive interest in the ever-changing landscape of social distribution, community-building, and subscription growth.
Strong attention to detail with well-honed organizational skills; ability to multitask and manage own time effectively in a fast-paced environment.
Eagerness and willingness to learn (and to test and fail).
A degree in journalism or communications a plus.
If you are interested please email your resume at Chantel@bookstyleq.com
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